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 There is only one winner in the contest between short and long-form video content, right? No, not precisely. An effective strategy to increase audience engagement is to produce videos for your company. It actually has the ability to raise audience engagement, brand association, email click-through rates (CTR), and conversion rates. However, the question is not whether your brand would benefit from short- or long-form video. Both should be incorporated into your video marketing plan in this way. Meanings of short- and long-form video content Short-form and long-form videos differ only in that the former are shorter while the latter are longer. In other words, long-form videos are more than ten minutes, and short-form videos are usually shorter. YouTube and commercial websites usually include lengthier videos. To inform its audience about the expense of video creation, Wistia, a supplier of video and podcast hosting, uses long-form video. A little overview of video marketing's pas...

 Only one can prevail in the contest between short and long-form video content, right? Not quite, in fact. Making videos for your company is a tried-and-true method of increasing audience engagement. Indeed, it can raise audience engagement, brand association, email click-through rates (CTR), and conversion rates. The question, however, is not whether your brand would benefit from short- or long-form video. Here's how to include both in your video marketing plan. Definitions of short- and long-form video material Simply put, short-form videos are shorter than long-form videos, and long-form videos are longer. More specifically, long-form videos are longer than ten minutes, and short-form videos are usually shorter than ten minutes. Usually, YouTube and company websites have longer videos. Wistia, a company that hosts videos and podcasts, employs long-form video to inform its viewers about the price of video creation. The brief history of video marketing Video has become a very po...