What is the Difference Between SEO and SEM?
There is only one winner in the contest between short and long-form video content, right? No, not precisely. An effective strategy to increase audience engagement is to produce videos for your company. It actually has the ability to raise audience engagement, brand association, email click-through rates (CTR), and conversion rates. However, the question is not whether your brand would benefit from short- or long-form video. Both should be incorporated into your video marketing plan in this way.
Meanings of short- and long-form video content
Short-form and long-form videos differ only in that the former are shorter while the latter are longer. In other words, long-form videos are more than ten minutes, and short-form videos are usually shorter.
A little overview of video marketing's past
Video has become a hot tool for audience engagement building since the early 2000s. For instance, in 2005, YouTube was merely a tiny video dating website—yes, a dating site. The social media platform and video search engine were not as popular as they are today. Additionally, we lacked Reels, IGTV, TikTok, and most other video-focused platforms. That being said, YouTube is a prime illustration of why it is important to blend long and short videos.
Currently, presenting a variety of lengthy and short content on one platform is advantageous for both YouTube producers and corporations. Your plan must be adaptable due to the vast variety of video marketing outlets. There are recommended practices for videos on every network, including Facebook, LinkedIn, Instagram, YouTube, and your own website. If you want your content strategy to be effective in 2023 and beyond, you definitely can't choose between making long-form or short-form videos. There is a role for both short- and long-form videos in your content strategy. Read on to discover more about the many kinds of video content and when to use them for your company.
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