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 Only one can prevail in the contest between short and long-form video content, right? Not quite, in fact. Making videos for your company is a tried-and-true method of increasing audience engagement. Indeed, it can raise audience engagement, brand association, email click-through rates (CTR), and conversion rates. The question, however, is not whether your brand would benefit from short- or long-form video. Here's how to include both in your video marketing plan.

Definitions of short- and long-form video material
Simply put, short-form videos are shorter than long-form videos, and long-form videos are longer. More specifically, long-form videos are longer than ten minutes, and short-form videos are usually shorter than ten minutes.

Usually, YouTube and company websites have longer videos. Wistia, a company that hosts videos and podcasts, employs long-form video to inform its viewers about the price of video creation.

The brief history of video marketing

Video has become a very popular way to establish connections with audiences since the early 2000s. For instance, YouTube was merely a tiny video dating site (yes, a dating site) in 2005. It wasn't the well-known social media site and video search engine that it is now. We also lacked Reels, IGTV, TikTok, and most other video-focused platforms. However, YouTube is a great illustration of why it's important to combine long and short films. Long-form YouTube videos were the norm until 2022.

Sharing a variety of lengthy and short content on one platform now benefits both YouTube producers and corporations. Because there are so many different video marketing platforms, your approach must be adaptable. Every platform, including YouTube, Instagram, Facebook, LinkedIn, and your own website, has its own set of best practices for videos. If you want your content strategy to be effective in 2023 and beyond, you really have no choice except to produce either long-form or short-form videos. In your content strategy, both short- and long-form videos have a place. To find out more about the many kinds of video content and when to use them for your business, continue reading.