The Metaverse boom: brands unite and Apple takes a rain check

 In the battle of short form vs. long form video content, only one can win…right? Well, not exactly. Creating videos for your business is a tried-and-true way to boost engagement with your audience. In fact, it can increase conversion rates, email click-through rates (CTR), brand association, and audience engagement. But the question isn’t if you should use either short-form or long-form video for your brand. It’s how you should incorporate both into your video marketing strategy.

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