4 Do’s and Don’ts to consider while Creating SEO Strategies

 In the last few years, SEO has evolved a lot. The most common SEO strategy to climb the search result ranking involved tricking the system. The top search websites used to act as repositories for keywords or links rather than providing the user with helpful content.

But with the evaluation of SEO, those old operating methods are no longer in use. The website using those old strategies can no longer compete in today’s market place. To succeed and stay ahead of competitors, one must provide useful, easily accessible, and shareable content on their platform.

Moreover, even though search engines like Google continue to become more accurate and precise, many websites are still clinging to the old tricks and strategies that are no longer effective and, in turn, harm the brand’s overall visibility. In such cases, hiring the best SEO company in UAE can always come handy. The help of a digital marketing agency in Abu Dhabi can help you achieve your desired results.

To provide users with the right type of content and survive in this competitive market, hiring a digital marketing agency in Abu Dhabi has become more than important. You can take help from Digital Links, which is among the best SEO companies in the UAE. With their expertise and knowledge, the company’s professionals can help you come up with great SEO strategies to boost Your brand visibility and increase your profits.

The digital marketing agency you choose will help you come up with a great SEO strategy. However, if you are trying to do that on your own, here is a guide to the top do’s and don’ts of modern SEO strategy that will help you make your brand presence by targeting the right people at the right time.

Do’s and Don’ts of SEO Strategy

Check out this do’s and don’ts of modern SEO strategy that are approved by the top digital marketing consultancy in Abu Dhabi.

• DO- Come up with Long and Creative Content

The long original content is really good to enhance your SEO. In fact, even the best SEOcompany in the UAE uses this strategy. Creative content is more likely to receive a good response on social media and stand out from the competitors. Rather than just stuffing a page with keywords, a more effective SEO strategy is to pick up a relevant topic and develop the content on it.

However, it is always the best option to take help from the best SEO company in UAE, to come up with useful and exciting content that is always encouraged and appreciated by the audience.

•DON’T- Post Duplicate Content or Stuff it with Keywords

In today’s competitive marketplace, most companies copy good content on their website, thinking it will increase their SEO ranking. However, merely putting up content without checking the quality can never boost the rankings. In fact, duplicate content can badly affect your brand’s image.

Moreover, Google is not interested in the same content posted by 10 different websites, nor is it interested in content stuffed with keywords. The search engine actually analyzes the companies who rely on these practices because search engines are meant to serve in the best interest of users, and the content should do the same.

To make sure that you are coming up with fresh and unique content, you should hire a good SEO company in Abu Dhabi who can provide you with quality SEO Services.

•DO- Make your Content Easy to Share

For a very long period, links were the king of SEO. If other pages in any way link back to your site, Google would have considered your content of higher quality and would have ranked that higher. Now it has changed to share. Share is what important now. The contents shared on a social media platform are a great way to market your brand and improve your SEO ranking.

In simple words, social media marketing in Abu Dhabi has become more than important now. The content shared over social media tends to serve as an image for the company. It is now in the users but not the algorithms who are deciding which content is worth reading or distributing among their network. By improving your social sharing, you can efficiently improve your Google ranking.

•DON’T- Pay for Links

 No doubt, the links taking back to your website are handy and can help improve your page ranking, but Google these days has started eliminating those links coming from a low-quality website. A link back to your website is only useful until the person doing the linking is. Therefore paying for links or signing up for services that link back to your site is the top way to throw yourself off the top rankings.

•DO- Accept only High-Quality Guest Posts

In today’s time, one of the most efficient ways of SEO is providing users with varied content and asking a respected colleague, a partner, or the industry influences to write a guest post for your website.

No doubt, guest bloggers with unique insight into the topic can help boost your website’s visibility. In fact, a temporary boost on social media can help perform your website better and improve its search ranking. Take help from a digital marketing consultancy in Abu Dhabi, who can help you approach reputable people to write a guest blog for your website.