How Structured Data Beneficial for SEO?

 The term ‘structured data’ refers to a form of coded information included in a page to aid search engines in better understanding what it contains. With structured data, search engines can also display pages in a particular way in the results pages. As a content writing agency Abu Dhabi based, we know that structured data can play a big part in SEO. While structured data may have many different applications, we are only keen on how it is utilized in the SEO context. This is because we are an SEO agency that offers content writing Dubai services too.

Structured Data in SEO

When it comes to the SEO process, structured data entails including pieces of information in a page to essentially tell Google what it is about. There is a particular structure to it that a search engine such as Google can read. This helps it to better understand the content of that specific page and its context. This way, it and other search engines can interpret the information in a more enriched manner. As a top SEO company in Dubai, we know that Google, especially, is paying attention to an improved web user experience. Using the data is among the many different ways for Google to do the same.

With search engines understanding a site’s content in a much better way, it is likelier to get better results. That said, it is worth noting that a search engine such as Google gets to decide whether to show the information in its results pages. Ask a content writing agency Abu Dhabi and they would tell you that the data can be added to a site, but then one can only hope that Google picks it up.

Helping a search engine like Google understand the content of a page, makes it and its website eligible for better visibility in the results pages. Better visibility is possibly the inclusion in a carousel featured at the highest position of Google SERP. That said, including structured data in your page may not cause it to rank higher on Google, as it is still no ranking factor. Nevertheless, it can make your Google search listing more prominent, which can in turn increase the attention of users to your site. This way, the use of the data can contribute to better organic traffic and potential customers.

Structured data enjoys a strong following among search engine optimization professionals, including those who work for our content writing agency Abu Dhabi based. That is particularly true as a way of gaining the much-needed rich snippets and answer boxes atop Google SERP. An application of structured data is with regards to frequently asked questions. For customers, it can be frustrating to search long on a vendor website for succinct answers to their doubts. With Question schema, an SEO consultant Dubai based can help Google identify frequently asked questions on a website and offer answers clearly and succinctly in the so-called Position zero on SERP.

Final Words

With structured data now at play in SEO, we know that good rankings go beyond backlinks and keywords in content writing UAE or elsewhere. That is to say, it is more important than ever before to focus on technical SEO, particularly structured data.